Gone are the days of static booths and passive audiences. Today’s trade show attendees expect more than just a branded backdrop—they want to touch, explore, and engage. And in 2025, interactive displays are leading the charge.
Whether it’s touchscreen signage, gamified experiences, or immersive digital walls, interactive tech isn’t just flashy—it’s effective. It drives traffic, captures attention, and delivers memorable brand moments.
Here’s a look at why interactive displays are becoming a must-have for forward-thinking exhibitors—and what’s coming next.
Why Interactive Displays Work
Trade shows are chaotic. Dozens, even hundreds, of booths compete for limited attention. What makes someone stop in their tracks? Interactivity.
- Engagement: Interactive displays invite participation. They turn attendees from passive viewers into active participants.
- Retention: People remember what they do far more than what they simply see.
- Lead Capture: Many interactive displays integrate directly with CRMs or lead gen tools, making data collection seamless.
- Shareability: A well-executed display can turn into a social media moment—amplifying your booth far beyond the trade show floor.
Examples of Interactive Displays That Deliver
Here are just a few ways brands are standing out in 2025:
- Touchscreen Product Explorers: Let users tap through product specs, videos, or 3D models at their own pace.
- Digital Gamification: Branded games, spin-to-win kiosks, or trivia challenges drive competition and conversions.
- Sensor-Activated Displays: Movement-triggered animations or lighting changes add surprise and delight.
- RFID/NFC Integration: Attendees tap their badge to receive personalized content or enter contests.
- Interactive LED Walls: Dynamic visuals that react to audience movement or sound, creating immersive environments.
What’s New in 2025?
Tech is evolving fast—and exhibitors are keeping pace. Here’s what’s trending this year:
- AI-Powered Personalization: Displays that adjust based on user behavior or preferences.
- Gesture Recognition: No touch required—just wave, point, or move to control the screen.
- Real-Time Analytics: Immediate insights into which content is getting attention and what’s falling flat.
- Augmented Reality (AR) Layers: Mix physical and digital worlds with AR overlays activated by tablets or smart glasses.
Behind the Scenes: It’s All in the Execution
Interactive displays aren’t plug-and-play. They require the right combination of hardware, software, and onsite support.
At Stamm Media, we help brands design, deploy, and support interactive tech that actually works—flawlessly, even under pressure. From pre-show content testing to real-time troubleshooting, we make sure your tech enhances the experience, not distracts from it.
"If it moves, lights up, or reacts when someone walks by—we probably built it."
Thinking of Going Interactive? Start Here.
Before investing in interactive tech, ask yourself:
- What’s the goal? (Leads? Education? Brand awareness?)
- Who’s the audience—and what will grab their attention?
- What’s the plan if something breaks? (Spoiler: you’ll want a crew like ours.)
Interactive displays aren’t just a trend—they’re the future of trade shows.
Ready to create something unforgettable?
Let’s build it.