When this national brand approached us, they weren’t looking for “just another booth.” They wanted a moment—something that would stop people in their tracks, spark conversation, and turn attendees into fans.
They got that—and more. By the end of the show, foot traffic and dwell time in their booth had increased by more than 40% compared to the previous year.
Here’s how it happened.
The Client
A well-known consumer technology brand (NDA protected) exhibiting at a major national trade show with a 20x30 booth. They had great products—but previous exhibits had struggled to break through the noise on a crowded show floor.
The Challenge
The client needed:
- A more engaging booth experience that reflected their brand story
- AV that wasn’t just decorative—but interactive and measurable
- Clear data to report back to stakeholders on booth performance and value
The Stamm Media Solution
Immersive Audio + Lighting
We designed a synchronized lighting and audio experience that pulsed with the brand’s messaging—creating visual rhythm and drawing attention from across the hall.
Interactive Product Demos
Touchscreen stations let attendees explore product features, vote on their favorites, and sign up for follow-ups—all while feeding real-time engagement data back to the client.
Smart Tracking with FastSensor
We installed people-tracking sensors to measure:
- Total foot traffic
- Dwell time by booth zone
- Peak engagement hours
Social Activation Station
We added a branded photo booth with automatic social sharing and a content wall that showed real-time tagged posts—turning attendees into amplifiers.
The Results
Compared to the previous year:
- +43% increase in average dwell time
- +52% increase in interactive engagement (tracked via touchscreen usage)
- +38% more qualified leads captured
- 250+ social shares using the event hashtag, 3x the client’s past average
- 100% booth uptime, zero AV hiccups
One attendee’s quote:“I didn’t expect to stop—but I stayed for 10 minutes. It felt like an experience, not a pitch.”
Why It Worked
- The booth was designed for interaction, not just aesthetics
- AV tools were chosen to engage and measure
- Data was collected intentionally and shared with leadership
- Everything ran smoothly and on-brand—powered by Stamm Media
Takeaway: Don’t Just Show Up—Stand Out and Prove It
In a sea of blinking lights and booth noise, measurable engagement is the new gold standard. This brand didn’t just build a beautiful exhibit—they used smart AV to turn it into a performance platform, a data engine, and a magnet for attention.
Want to do the same?
Let’s create an experience that delivers results you can actually measure.