Cargill: Touchscreens Never Tasted So Good.
back to portfolioProject: Cargill Information Kiosks
Cargill, the Minneapolis based food ingredient giant, was looking for a way to tell the story of their new prototypes for the Institute of Food Technologists annual tradeshow (IFT). They had an amazing amount of information – our job was to distill it and make it accessible to Cargill’s staff and to the attendees.
A touchscreen menu system was devised using an already familiar sales tool – the Innovation Circle. Essentially a venn diagram where Cargill’s three core competencies overlap to reveal the innovation that Cargill’s customers have come to rely upon.
Working closely with MG Design’s amazing designers – and fully engaged with Cargill’s marketing team – the final product allowed sales staff and attendee alike to get the information they needed, and in a way that highlighted Cargill’s commitment to innovation.