Baxter: Surface Scratched.
back to portfolioProject: Baxter Survey
Baxter, a global medical products and services company, was looking to get very specific information from a very targeted audience. Their internal marketing department developed a survey which needed to be programed and deployed at AABB's annual tradeshow - simultaneously. With over 50 questions and conditional branching logic, this would easily be the most complicated survey Stamm Media has developed.
Stamm also developed a custom web-based reporting system that used any combination of biographical data used as a filter for the results. If Baxter wanted to find out what Lab Directors from North America thought of a particular product or service, they could. And with a great giveaway Baxter was able to get enough respondents to make the data truly useful.