Abbott Labs: Sustainable Journey

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Project: Abbott Labs Sustainable Journey

The Sustainable Journey is a networked six kiosk interactive which allows guests to participate in the diagnosis and treatment of four Crohn’s disease sufferers. Through a series of vignettes, attendees are shown how Humira® can help manage symptoms.

The Sustainable Journey also served as a way to collect donations to The Crohn’s & Colitis Foundation of America. Every attendee who completed the Journey added to the total which was displayed in a custom scrolling LED ticker also produced by Stamm Media.